Author name: Sid Param

Sid Param is co-founder and CEO of Peak ROAS, an Amazon Partner agency that has powered 20 M bids, $200 M revenue and five million customers for 7- and 8-figure brands. He created the Marketplace Performance Score (MPS), using AI and predictive data science to scale profitably. Previously, Sid built Triton Holdings, whose Microderm GLO ranked #5 on Inc. 500 and appeared on CNN, Oprah, Vogue and BuzzFeed, selling in 39 countries. A former Jimmy John’s franchisee and HSBC software engineer, Sid holds an MBA summa cum laude from DePaul. Off-hours he solves Rubik’s Cubes, studies fungi and mentors two FIDE-rated chess kids.

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