Author name: Sid Param

Sid Param is the co-founder and CEO of Peak ROAS, a performance advertising agency that helps 7 and 8 figure Amazon brands scale profitably using advanced AI, predictive data science, and a proprietary optimization framework called the Marketplace Performance Score (MPS). As an Amazon Verified Partner, Peak ROAS has powered over twenty million dynamic bids, driven more than two hundred million in revenue, and helped brands reach over five million customers.

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